Say goodbye to snail mail and hello to Email.
With the rise of digital communications in recent decades, Email Marketing has become one of the very best tools out there and should be a key component to your marketing campaign. In fact, Email Marketing is ranked as the most effective marketing channel out there. That’s not to say that Email Marketing is easy, by any means. But, don’t fret, we’ve got the know-how to get your Email Marketing strategy off the launch pad and into high orbit!
WHAT IS EMAIL MARKETING?
Email Marketing is an advertisement strategy that includes sending commercial email messages to your contacts that have signed up to receive communications from you, e.g. a newsletter. Marketing emails are typically used to to build loyalty, build trust, and/or build brand awareness.
There are two main types of marketing emails – Promotional Emails and Informational Emails.
Promotional Emails are, you guessed it, used to promote a new product, a special offer, a webinar, etc. While Informational Emails encompass things like Newsletters and Announcements.
Effective Email Marketing strategies convert prospective customers and one-time buyers into loyal, die-hard fans.
EMAIL COMMUNICATION IS #1
3 REASONS YOU SHOULD MAKE EMAIL MARKETING A TOP PRIORITY
EMAIL IS STILL THE MOST EFFECTIVE WAY TO NURTURE LEADS AND BOOST CUSTOMER LOYALTY
1. Email is #1
Email is still the best way to communicate with your consumers. 99% of people check their email on a daily basis – more than any other form of communication!
2. The List Is Yours
It’s not uncommon for a social media account to get suspended or even deleted for one reason or another. And if that happens, there goes all your leads. Not with Email, though. Your Email leads are yours forever!
3. Email Is Cheap
Email Marketing is significantly cheaper and faster than traditional mail. According to a 2015 study by the DMA, for every $1 spent, email has an average of a $38 return on investment.
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