Market your Business – Marketing & Advertising Basics
Two Categories of Customers
Those that KNOW you
- Repeat Customers
- Referred by a friend
- Heard about your business
- Have seen your advertising
- Know your business name
- Aware of your Brand
You’ve got to remind them of who you are, keep them interested, and continue to earn their loyalty!
Those that DON’T KNOW you
- Looking for Any Business
- No Particular Name in mind
- No Particular Brand Awareness
- No Knowledge of your business
You’ve got to build your brand & identity, show your uniqueness and value, and highlight your reputation.
You can reach these 2 types of customers through Advertising
Two Types of Advertising
PROMOTIONAL / CREATIVE
Sellers Seeking Buyers
- TV & Radio Ads, Billboards
- Magazines, Newspapers
- Direct Mail, Email
- Online Display Ads
- Video Marketing
- Social Media
Promotional Advertising “creates” interest and “awareness” of your brand, products, and services. It creates a desire to buy or find out more.
A Business Searching for CUSTOMERS
DIRECTIONAL / SEARCH
Buyers Seeking Sellers
- Google Search Results
- Bing Search Results
- Review Websites (Yelp)
- Google Ads (Pay-Per-Click)
- Bing Ads
- Business Directories
Directional advertising is for people who already have a brand, product or service in mind and are looking for information or to buy.
