Then came the “DIGITAL” age of Advertising.
Again, not many years ago, “digital” advertising was Television and Radio.
Today, many “digital marketing channels” can be used to reach potential customers. Digital Marketing can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.
Like in the past, some companies specialize in specific marketing channels.
Some companies are SEO specialists, social media specialists, pay-per-click specialists, web design specialists, etc.
Each of these companies specializing in a particular channel has “Sales People” who tell you they can help you get leads and reach potential customers through their channel. These companies even call themselves “Digital Marketing” agencies even though they do not handle all digital marketing channels.