INLocal Marketing is a Digital Marketing Agency based in Portland Oregon, with a team of developers delivering quality marketing solutions with second-to-none customer service.
Digital Marketing 101Glenn Earls2024-02-08T16:18:21-08:00
Market your Business – Marketing & Advertising Basics
Two Categories of Customers
Those that KNOW you
Referred by a friend
Heard about your business
Have seen your advertising
Know your business name
Aware of your Brand
You’ve got to remind them of who you are, keep them interested, and continue to earn their loyalty!
Those that DON’T KNOW you
Looking for Any Business
No Particular Name in mind
No Particular Brand Awareness
No Knowledge of your business
You’ve got to build your brand & identity, show your uniqueness and value, and highlight your reputation.
We call this the
THE KNOWN MARKET
THE UNKNOWN MARKET
You can reach these 2 types of customers through Advertising
Two Types of Advertising
PROMOTIONAL / CREATIVE
Sellers Seeking Buyers
TV & Radio Ads, Billboards
Direct Mail, Email
Online Display Ads
Promotional Advertising “creates” interest and “awareness” of your brand, products, and services. It creates a desire to buy or find out more.
A Business Searching for CUSTOMERS
DIRECTIONAL / SEARCH
Buyers Seeking Sellers
Google Search Results
Bing Search Results
Review Websites (Yelp)
Google Ads (Pay-Per-Click)
Directional advertising is for people who already have a brand, product or service in mind and are looking for information or to buy.
CUSTOMERS Searching for a Business
CREATES BUYING INTEREST
Directional Search Advertising
HELPS BUYERS CONNECT WITH SELLERS
Top-Tier Marketing Services with the Best Prices and Quality
INLocal Marketing is an Umbrella Local Agency Member. We belong to a network of 2500+ Digital Marketing Agencies across the US. We have the buying power of a huge full-service digital marketing agency while focusing on servicing LOCAL small businesses.
Using Fulfillment Services from Umbrella, we can offer our small business clients the Best Digital Marketing products and services typically only large corporations can access.
INLocal Marketing + Umbrella Local
INLocal Marketing is a Digital Marketing & SEO Agency with Affordable & Effective Web Solutions based in Portland Oregon and serving the entire US.
100 SW Main St. Portland, OR 97204 (no mail received at this address)
INnovation STARTS HERE!
Generate Leads & Sales with Digital Marketing
Grow your business with results-based marketing that drives sales.
INternet + INformation + INnovation = RESULTS!
We provide Internet Marketing and SEO Services to businesses all over the United States