What Is Digital Marketing?

The Eco-System of DIGITAL MARKETING

Using ONLINE Digital MARKETING we can promote your brand and achieve the Rapport, and Trust you need so that BUYERS will feel confident in making purchasing decisions and choose your company over a competitor.

The broad scope of Digital Marketing includes Website Design and Management, SEO or Search Engine Optimization, Email Marketing, Social Media, Reputation Management & Online Reviews, Mobile Marketing, Video Marketing, PPC Pay-Per-Click Advertising, and any promotional activities that are done via wireless media.

There are 6 main channels of digital marketing… 

We build these channels on the FOUNDATION of a Professional Website with great design and customer experience (UX) built with SEO in mind from the ground up… 

The 6 Main Channels of Digital Marketing

#1 Content Marketing

Website / Landing Page / Capture Page

  • Inbound Marketing  or Attraction Marketing
  • Case Studies, eBooks, Whitepapers, Checklists
  • Blogs, Articles, Infographics, Videos, Posts

#2 Search Engine Marketing (SEM)

  • Organic Search Engine Optimization – SEO
  • LOCAL SEO – Maps, Google my Business Listing
  • Online Business Directories
  • Online Review Sites
  • Pay Per Click Text Ads on Search Engines

#3 Email Marketing / CRM

  • Outbound or Outreach Marketing
  • Email Newsletters / Periodicals
  • Email Drip Campaigns
  • Email Blast

#4 Social Marketing (SMM)

  • Online Networking
  • Groups / Forums
  • Reputation Management

#5 Display Ads

  • Google Display Network
  • Social Media Platforms
  • Contextual Advertising
  • Retargeting Ads

#6 Video Marketing

  • YouTube
  • Webinars / Classes
  • Education / Instruction / How to

For a Cohesive Marketing Strategy

Everything you do with these Marketing Channels should LINK BACK to your WEBSITE as the foundation