What is a Digital Marketing Agency?
The Way It Used to Be
Not that many years ago, if you wanted to “Advertise” your business, you might have hired an “Advertising Agency.” The reason to hire an “agency” was to have ONE contact point that could advise you on the differing advertising mediums and create a diversified advertising strategy.
Each advertising medium had its salespeople who would call on your business.
The TV salespeople, the RADIO salespeople, The Direct Mail salespeople, the Yellow Pages salespeople, etc.
These salespeople would try to convince you that their medium was the best for your business to reach your potential customers.
Traditional Advertising
Then came the “DIGITAL” age of Advertising.
Again, not many years ago, “digital” advertising was Television and Radio.
Today, many “digital marketing channels” can be used to reach potential customers. Digital Marketing can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.
Like in the past, some companies specialize in specific marketing channels.
Some companies are SEO specialists, social media specialists, pay-per-click specialists, web design specialists, etc.
Each of these companies specializing in a particular channel has “Sales People” who tell you they can help you get leads and reach potential customers through their channel. These companies even call themselves “Digital Marketing” agencies even though they do not handle all digital marketing channels.
Digital Marketing
You want to hire a Digital Marketing Agency
If your GOAL is to market your business online, then make sure you are talking to a Marketing Agency that understands ALL the digital channels and can help you decide which ones are right for your business.
A Digital Marketing Agency understands MEDIA MIX.
A media mix is a marketing term for the combination of marketing channels a business uses to meet its marketing goals.
The reason to hire a Digital “agency” is to have ONE contact point to advise you on the differing digital marketing channels and create a strategic marketing strategy.
As a business owner, you want a Digital Marketing Agency that can help you understand the different marketing channels and how each of those channels can benefit your business. You DON’T want to hire a “Social Media” agency, a Web Design Company, or a Pay-per-click specialist.
