CONTENT MARKETING / WEBSITE DESIGN

Say what you need to say.

Content Marketing – also known as Inbound Marketing or Attraction Marketing – is “a strategic marketing approach focused on creating and distributing valuable, relevant, and content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action” according to the Content Marketing Institute.

So what does that mean, exactly? It means that your ultimate goal, as a purveyor of goods and services, is to establish a strong, long-term relationship with your customers through the use of appropriate and relevant content. And there’s no better way to do that in this day and age than through your website. Your website is the gateway in which you will attract, meet, and retain paying customers and they will return to it over and over again once you have earned their trust.

Is your site saying the right things in the right ways? Is your message clear, yet concise? Are your products and services easy to find? Is your brand recognizable? These are just a handful of the myriad of pressing questions that you must ask your self about the “face” you present to your potential customers online.

YOUR WEBSITE
is
YOUR CONTENT

Attract. Capture. Convert.

Attracting Awareness.

Awareness is the first leg of a potential customers journey. They aren’t necessarily ready to buy from you yet, but because of your marketing strategy, they know who are you and the services you provide. Naturally, if people don’t know who you are, where to find you, or even what value you can bring them, they won’t buy from you. So one of your most important goals should be making yourself available and easy to be found. This is the power of Content Marketing and SEO.

SEO – Search Engine Optimization – is a fantastic and necessary tool in the pursuit of attracting potential buyers. Love it or hate it, the internet is where business is done today and if your website isn’t “in the mix” when someone uses Google to find a service, you aren’t getting their business. It’s really that simple. But, getting found in search isn’t the only important component in play. Great, engaging, easy to understand content will help turn that curious search clicker into customer.

Consideration and Capturing.

Once someone becomes aware of your business, then they’ll buy from you. Right? At least that’s how we wished it worked. But, of course, we know that it doesn’t. In reality, once a potential customer hears about you, they will take time to consider your value, compare you to your competitors, and they maybe they’ll buy from you.

To turn a potential customer into a life-long client you need to earn their trust; and the first step in doing so is presenting a compelling website with relevant content. Some important questions you might consider are: What services do you provide? How often do you provide them? What if something goes wrong? What are other people saying about you? How do they contact you? What is your stance on XYZ?

The more a prospective buyer knows about you, your business practices, and your products, the more likely they are to trust you.

Decision to Convert.

This is everyone’s favorite part. It’s time to buy! You’ve attracted their attention. You’ve earned their trust. Now it’s time to seal the deal and turn that potential customer into a loyal client. Don’t celebrate yet though, your job isn’t quite done. A solid Content Marketing strategy provides the extra “push” a person needs to click that buy button or make that phone call.

There are a variety of things a professional marketing team can implement on your website to help turn curiosity into conversion. With well thought-out, relevant, and strategically placed content, even the most skeptical person can become a life-long believer.