SBO Case Study
HOMETOWN Restoration

SBO Case Study Objectives

SBO stands for Search Box Optimization

The cost of acquiring new customers was getting out of hand, and HomeTown Restoration needed to decrease the cost per customer acquisition.

Their average cost per call on water damage for Local Services Ads had increased to $260, and his Google PPC Ad costs also kept growing.

He jumped at the opportunity to lower his overall marketing costs with a low fixed-local monthly fee with Search Box Optimization.

They purchased “water damage” keywords in 5 areas.

Please review the screenshots below, showing the immediate benefits of Search Box Optimization:

SBO Case Study Results

You will notice the following increases in traffic:

  • Sessions increased 20%, from 1028 to 1,230.
  • Users increased 31%, from 832 users to 1092 users.
  • Bounce Rate decreased from 77.4% to 54.0%, which means their traffic was much more engaged.

Here’s what the owner of HOMETOWN Restoration has to say about SBO:

Search Box Optimization is extremely important for our company because our marketing costs were getting out of control.  I started with 5 areas and because of the success of the SBO program, I’m going to expand to more areas.

CEO, HOMETOWN Restoration