IN Local Marketing is a Digital Marketing Agency serving Cambridge, MA. We provide SEO Cambridge, MA with both Organic SEO and Local SEO. Search Engine Optimization is one part of our complete Internet Marketing Services we offer in Cambridge, MA.
SEO Cambridge, MA
Get your business found in search with affordable Organic SEO & Local SEO Solutions.
What is SEO Cambridge, MA?
SEO Stands for:
Search Engine Optimization
SEO falls under the broader category of Internet Marketing Services. SEO Cambridge, MA starts with determining who and where your “target” audience is and then optimizing your website to rank well (be found) for that target market.
We use SEO Cambridge, MA to TARGET your Market to find buyers who are looking for your products or services.
SEO Cambridge, MA is both a science and an art form. It takes knowledge, experience, and practice to achieve results.
Be in the right place at the right time when people who are already interested in your product or service are READY TO BUY.
Using SEO Cambridge, MA you can Target Your Market
Would you Rather SEARCH for Customers?
As a business, you can spend a lot of time, effort, and money trying to create interest in your product or service.
– OR –
Have READY TO BUY Customers SEARCH for you?
You can be in the right place at the right time when people who are already interested in your product or service are READY TO BUY.
We’ll get your business ranked on the 1st page of Google, for the search terms you need to get RESULTS.
SEO Cambridge, MA Position or Ranking
SEO Cambridge, MA is about optimizing a website to achieve higher positioning on search engine results pages for keyword phrases that are relevant to your products and services.
SEO Cambridge, MA Keyword Targeting
SEO Cambridge, MA helps bring quality targeted traffic to your website by understanding how search algorithms work and what human visitors might search for, which will bring ROI.
SEO Cambridge, MA Drives Traffic
SEO Cambridge, MA brings need-based traffic to your website who have a brand, product or service in mind and are looking for information or are “Ready to Buy”
What is the SEO Cambridge, Massachusetts Process?
Our SEO Cambridge, MA Process
The ultimate goal of SEO Cambridge, MA or Search Engine Optimization is to drive TARGETED TRAFFIC to your website. We put your site in the right place at the right time when people who are already interested in your product or service are READY TO BUY.
RESEARCH & PLAN
We develop a ranking strategy based on your business, your goals, and what you want to accomplish.
BUILD & IMPLEMENT
We build your visibility across the places where consumers are searching, surfing, and socializing online.
TRACK & ANALYZE
We track and analyze your ranking results and website traffic to measure your progress & success.
IMPROVE & DEFEND
We make adjustments to the plan in order to improve results and defend the ranking we have achieved.
The goal of SEO is to get your website on the 1st page of Google search results.
Components of an SEO Cambridge, MA Program
Being found in Google search is what SEO Cambridge, MA is all about. We want you to be found by both your current clients and by prospective clients who are searching for your products or services.
SEO Bench Marking
You have to know where you are at and where you have been, to know where you want to go…
SEO Rank Tracking
SEO takes time, results are incremental, and can often take weeks or months to show the effects of the work we have done.
SEO Research & Keywords
#1 Evaluate the Current Website
#2 Evaluate the Competitive Landscape
#3 Evaluate the Supporting Branding (Internet footprint)
SEO Monitoring & Management
Search Engines Change
Website Standards Change
Fresh Content and Fresh Links
SEO Content Optimization
SEO starts with the foundation of proper design & development of a website including organizing site structure, optimizing site code, and using targeted content.
Defend & Protect
Your competitors are also hiring SEO companies. We want you to maintain the ranking position we have worked so hard to achieve.
The goal is to Drive Traffic to Your Website
Strategy for SEO Cambridge, MA
Here is a basic Blueprint of what we do for clients when we perform Search Engine Optimization.
There is an old adage or saying when it comes to sales:
People BUY from people that they Know, Like, and Trust.
The TOP OF THE SALES PROCESS OR FUNNEL is Marketing your business.
You can use SEO for the purpose of Building your Brand. You can achieve the Introduction, Rapport, and Trust you need so that BUYERS will feel confident in making purchasing decisions and choose your company over a competitor.
SEO and Ranking in Google will Create Awareness (introduction), Build Rapport (Connection), and Earn TRUST.
Write Unique Content
Promote The Website
Multiply the Reach
Get Online Reviews
93% of people use Google when looking for products, services, and businesses.
71.33% of Google searches result in a page 1 Google organic click. Page two and three only get 5.59% of the clicks.
Only about 15% of people who search on Google will click on a PAID AD or click on a MAP LISTING.
A 2012 study conducted by GroupM UK and Nielsen demonstrated that users will overwhelmingly choose natural organic results over paid ones. The study sample included 1.4 billion searches and showed that organic listings won 94 percent of the clicks.
SEO Cambridge, MA is how you FILL THE FUNNEL In order to benefit from Google search traffic and organic clicks to your website your business needs to hold a prominent organic position in the search results, on the 1st page.
About Website & SEO Packages Cambridge, MA
Website Management, Maintenance & Monitoring
Search Engine Optimization – SEO
Website Management, Monitoring, and Maintenance for your website + SEO in a Package
SEO Cambridge, MA Package Pricing
Packages Include Design and Development tweaks to an existing site. A Design and Build fee may be required if a site needs to be rebuilt or for a brand new site.
The cost of SEO Cambridge, MA is based on the geographical area in which you want us to optimize your site. The larger the area there are more competitors and the difficulty increases.
Tier 1 SEO
Tier 2 SEO
Tier 3 SEO
Tier 4 SEO
*All Packages are listed at a starting price. Cost may be higher based on the type of business and the strength of the competition.
SEARCH ENGINE OPTIMIZATION IS A BIG OPPORTUNITY FOR YOUR BUSINESS
ARE YOU IN? OR OUT?
Would you like to rank higher than your competition in Google?
Still on the Fence?
Search Engine Optimization Cambridge, MA (SEO) continues to be one of the most difficult things for many businesses to understand when it comes to online marketing. The technical aspects and constant search engine updates can leave your head spinning. Then SEO benefits become blurred with social media, content marketing, and website usability (UX) which all add confusion for a business owner.
If you’re one of the many business owners that don’t clearly understand SEO yet, then we encourage you to contact us. We are happy to explain the benefits and how it can grow your business.
Ready to Get Started?
Are you ready to dominate in search? Or just want to learn more about SEO Cambridge, MA, what we do and how we do it? We would love to hear from you!
Traffic = Money!
Are you ready to dominate in search? SEO Cambridge, MA brings quality targeted needs-based traffic to your website. Leads who are “Ready to Buy”
Let us know how we can help.
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